Web Development — Build a High-Performing Website

Your website is your 24/7 sales representative. We design and build websites that load fast, look modern, and convert visitors into leads and customers.

What we do

• Discovery & Strategy: Requirements, target audience, competitor analysis, site architecture and conversion flow.
• Design: UX-focused designs, desktop & mobile wireframes, brand-consistent visual design, and prototype reviews.
• Development: Responsive HTML/CSS, WordPress/Elementor, WooCommerce/eCommerce, custom PHP or React-based apps when needed.
• Performance & Security: Page speed optimization, image compression, caching, SSL setup, backups, and hardening.
• Integrations: CRM (HubSpot/Zoho), payment gateways, analytics, marketing automation, chat & ticketing systems.

Deliverables

• Fully responsive website (desktop, tablet, mobile)
• Admin panel & training session (how to update content)
• SEO-ready structure: meta tags, schema, sitemap, robots.txt
• Speed & security report (before/after)
• Optional: eCommerce store with product setup

Typical timeline

Small website (5–8 pages): 2–4 weeks. Medium website (10–20 pages or eCommerce): 4–8 weeks. Complex web apps: depends on scope — we provide an exact estimate after discovery.

How we measure success (KPIs)

• Page load time (target: under 3s)
• Mobile usability & bounce rate
• Conversion rate (contact form / lead magnet / checkout)
• Uptime & security incidents

Tools & tech we use

WordPress, Elementor, WooCommerce, React, Next.js (if needed), PHP, MySQL, Cloudflare, Google Analytics, Google Tag Manager.

SEO — Get Found Organically

SEO is a long-term investment. We run a holistic SEO program that covers technical fixes, content optimization, and authoritative link building to increase organic traffic and conversions.

What we do (detailed)

• Technical SEO Audit: Crawl errors, indexing issues, site speed, core web vitals, mobile usability, structured data.
• On-page SEO: Keyword research, content optimization, title & meta tags, header structure, internal linking.
• Content Strategy: Content gap analysis, blog & pillar pages, topic clusters designed to capture intent-driven search traffic.
• Off-page SEO: High-quality backlink acquisition, PR outreach, local citations and Google My Business optimization (for local businesses).
• Technical Fixes & Monitoring: 404s, redirects, canonical tags, sitemap updates, and continuous monitoring.

Deliverables

• SEO Audit report with prioritized fixes
• Monthly keyword & traffic reports
• On-page optimization (pages we target)
• Monthly backlink & outreach report
• Content calendar and article drafts (optional)

Typical timeline & expectation

SEO results typically start to show in 3–6 months for competitive keywords; for local or low-competition niches, improvements can appear sooner. SEO is ongoing — monthly packages are recommended.

KPIs

• Organic traffic growth (users & sessions)
• Keyword ranking improvements
• Organic conversions (leads / sales)
• Domain authority & backlink quality

Tools we use

Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, GTmetrix, PageSpeed Insights.

Digital Marketing — Ads, Social & Content

We create paid and organic campaigns that deliver measurable ROI. Campaigns are data-driven and continuously optimized to lower cost per acquisition and scale revenue.

Services & approach

• PPC Advertising: Google Search & Display, Microsoft Ads — keyword intent focused campaigns and conversion tracking.
• Social Ads: Facebook, Instagram, TikTok & LinkedIn ads — audience creation, creatives, A/B testing and scaling.
• Content Marketing: Blogs, videos, infographics, guides that build authority and support SEO.
• Email Marketing & Automation: Lead magnets, onboarding sequences, nurture flows, and cart abandonment sequences.
• Conversion Rate Optimization (CRO): A/B tests, landing page improvements, heatmaps and analytics-driven changes.

Deliverables

• Campaign strategy and setup
• Ad creative & copy (images, videos, carousel assets)
• Landing pages & tracking (UTM, pixels, GA4)
• Weekly/Biweekly optimization reports
• Monthly performance report with insights & next steps

KPIs

• Cost per click (CPC) & cost per acquisition (CPA)
• Return on ad spend (ROAS)
• Click-through-rate (CTR) & conversion rate
• Lead quality & LTV (long term)

Tools we use

Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Ads, GA4, Hotjar, Klaviyo/ConvertKit/Mailchimp, Canva, Adobe Premiere for creatives.

Marketing Strategy & Brand Growth

Strategy is the backbone of all successful campaigns. We build marketing playbooks that align with your business goals and scale predictably.

What we deliver

• Brand Positioning: Messaging, USP, tone of voice and visual identity guidance.
• Customer Personas & Journey Maps: Understanding who converts and why.
• Channel Strategy: Which channels to prioritize (SEO, paid, social, email).
• Growth Roadmap: Prioritized initiatives, timeline, and expected impact.

KPIs

• Lead pipeline growth
• Revenue uplift from marketing initiatives
• Customer acquisition cost (CAC) vs. lifetime value (LTV)

Sales & Lead Generation

We combine marketing with a sales engine to convert traffic into meetings and paying customers. Our teams can handle the full funnel: lead capture, qualification, outreach, and closing.

What we do

• Lead Capture Systems: Landing pages, lead magnets, chatbots, and forms that capture leads correctly with tracking.
• Outbound Sales: Targeted outreach via email, LinkedIn, cold calling with sequences and follow-ups.
• Inbound Sales Handling: Qualification scripts, booking systems, and CRM workflows.
• Sales Training & Scripts: We train your team or supply our closer teams to call and convert leads.

Deliverables

• Qualified leads per month (agreed target)
• CRM setup and lead routing (HubSpot/Zoho/Pipedrive)
• Weekly performance report & pipeline updates

KPIs

• Leads generated per month
• Lead-to-sale conversion rate
• Revenue closed from our efforts

Customer Service & Support

Happy customers are repeat customers. We provide customer support setups that protect your brand reputation and increase retention.

Services

• Support Channels: Live chat, email support, ticketing system, and phone support (24/7 options available).
• Knowledge Base & FAQs: Create self-help resources to reduce support load.
• Quality & CSAT Monitoring: Training, scripts, QA checks and CSAT surveys to ensure quality service.
• Escalation Workflows: Defined escalation paths for refunds, complaints and critical issues.

KPIs

• First Response Time (target: under X minutes/hours)
• Average Resolution Time
• Customer Satisfaction Score (CSAT)
• Support Ticket Volume & SLA adherence

Tools

Zendesk, Freshdesk, Intercom, Tawk.to, WhatsApp Business API, HubSpot Service Hub.